Van Gogh, the Brand: Pictures at an Exhibition

Entrance, left; gift shop, right.
  • It’s essentially a high-tech slideshow (reminding me of the highly choreographed July 4 fireworks displays).
  • It’s not totally “immersive” (with all the pedestrian activity and curtains and pipes and scaffolding and neon Exit signs).
  • Mind all the wandering people holding up cell phones (including me!).
  • Mind all the restless people on never-ending searches for the best seat in the house (it’s all pretty much the same, but I admire their motivation).
  • There’s an app for all this (and it’s quite good, too).
  • There’s a gift shop about the size of half a football field (peppered with AR app-enabled activations), and prix-fixe $36 parking at the Pier 36 site.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Bob Varettoni

Bob Varettoni

Posting here about writing, books, tech, family, baseball. More about me at