Van Gogh, the Brand: Pictures at an Exhibition

Entrance, left; gift shop, right.
  • It’s essentially a high-tech slideshow (reminding me of the highly choreographed July 4 fireworks displays).
  • It’s not totally “immersive” (with all the pedestrian activity and curtains and pipes and scaffolding and neon Exit signs).
  • Mind all the wandering people holding up cell phones (including me!).
  • Mind all the restless people on never-ending searches for the best seat in the house (it’s all pretty much the same, but I admire their motivation).
  • There’s an app for all this (and it’s quite good, too).
  • There’s a gift shop about the size of half a football field (peppered with AR app-enabled activations), and prix-fixe $36 parking at the Pier 36 site.

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Bob Varettoni

Bob Varettoni

Posting here about writing, books, tech, family, baseball. More about me at bvarcommunications.com